Top 100 Home Grown Caribbean Power Brands

(Draft subject to change without notice)

We are seeking to compile a definitive list of the top 100 Home Grown Caribbean Brands. The Brand must be market leaders in their respective categories and have market clout in that their activities have a noticeable impact on consumers and other market players.

We are also inviting the official brand owners to submit a 500 word review on the brand looking at its birth, growth, developments and challenges conquered to get to this point. We are also requesting a graphical representation of the logo to illustrate the review. These will also be posted on this site for reference purposes.

The following submissions in no particular order have been received. Do you agree with the list? who should not be on it and who must be on it? send you comments now

Jamaica

1. Grace

2. Digicel

3. Sandals

4. Superclubs

5. Appleton Rum

6. Wray and Nephew

7. Life of Jamaica

8. NCB – National Commercial Bank

9. Red Stripe

10. Ting

11. Lasco

12. Jamaica National

13. Victoria Mutual

14. The Gleaner

15. RJR

16. IRIEFM

17. Air Jamaica

18. Guardsman

19. Caribbean Cement

20. Best Dressed (Chicken)

21. Tastee

22. Juici Patties

23. ATL

24. Excelsior

25. bMobile

26. Bigga Soft Drinks

27. Excelsior (Biscuits)

28. National (Bread)

29. Reggae Boyz

30. Juciful (Juices)

31. Walkerswood

32. Pulse

33. Tia Maria

34. Catherine's Peak

35. Tru Juice

36. Island Grill

37. Mothers

38. Petrojam

39. Carib (Palace Amusement)

40. Hi-Lo Supermarkets

41. Flow

42. JMMB

43. ScotiaMint

Trinidad

44. VAT 19

45. Old Oak

46. RBTT

47. Matouks

48. Bermudez

49. Angostura

50. Carib Beer

51. Sacha

52. Wibisco

53. Eclipse

54. Shirley

55. Sodabix.

56. Chubby

57. Crix crackers

58. Maco Magazine

59. Guardian

60. Ocean Style (magazine)

Barbados

61. Mount Gay Rum

62. Banks Beer

63. Sandy Lane Hotel

64. Royal Westmoreland

65. The Crane

66. Automotive Art

67. Cave Sheppard

68. Cheffete

69. Goddard’s

70. Sagicor

St. Lucia

71. St Lucia Jazz Festival

72. Le Sport

73. The Body Holiday

Antigua

74. Antigua Sailing Week

75. Sanford Cricket

Dominica

76 Refresh

Press Registration Guidelines

Press credentials are reserved for editorial members of the working press and analysts. An established news outlet must currently employ those requesting media registration. A research or financial institution as either an industry analyst or financial analyst must currently employ analysts requesting accreditation.

Press registration is offered on a limited basis. AMK reserves the right to deny any applicant a press badge. Priority is given to members of the press with a direct, marketing, advertising, or interactive beat. Unfortunately we cannot issue credentials to publishers, those who write content for Web sites or e-newsletters, membership newsletters, contributing writers not currently under contract with a publication, corporate officers, or sales, advertising, public relations or technical support staff from any organization.

In order for AMK to process your request, you must submit the supporting documentation listed below, along with your name, editorial title, publication, address, phone, fax, e-mail and name of the event(s) you wish to attend as press via email to:

Subject: AMK Press Registration

Email: amkcommunications@gmail.com

The pre-registered press list, including contact information, is typically shared with conference exhibitors, speakers, and sponsors. Please let us know if there is any contact information you would not like us to share with participants and your preferred contact method.

Submitting a request for a press registration does not automatically qualify you for a press badge. Registration will not be guaranteed for those who fail to submit the proper documentation.

Upon approval, all media registrants will receive a confirmation of their status via e-mail. Those who do not receive a confirmation should contact AMK at 876-310-9790.

Appropriate documentation requirements are as follows:

Trade and Business Publications/ Newspaper and Wires Services

Provide two of the following three items:

1. A business card with your editorial title from an established publication or media outlet,

2. A current masthead that includes your name and editorial title,

3. Two bylined industry-related articles published within the last six months.

Broadcast TV/Radio Reporters, Producers and Camera/Sound Crews

1. A business card with your name, station, and title that represents these roles, or

2. A broadcast station identification card with your name and title that represents these roles.

Freelance Writers/Reporters/Authors

1. Original letter (on letterhead) of assignment or a copy of your contract from the editor-in-chief at a news organization, and

2. Two samples of bylined industry-related articles published within the last six months

Unfortunately, those who are not currently under contract are not eligible for media credentials

Analysts

Writers and analysts from internationally recognized market research firms or financial institutions, who write on a consistent basis for regularly published reports, must provide the following:

1. A business card with name, editorial/analyst title, and analyst firm logo and
2. A bylined copy of a white paper, briefing or report with a direct/marketing/ advertising/or interactive topic, published within the last six months.

*** Please note that the press registration list is typically shared with exhibiting companies.

Exhibitors Information

Meet Your Prospects and Future Customers at The 2008 Caribbean Power Marketing Conference (CPMC).

The Marketing Conference brings together senior-level marketing and industry professionals who represent all aspects of marketing. They have tremendous influence in selecting and purchasing products and services that will enhance their marketing efforts and showcase ROI from their integrated marketing campaigns.

Generate highly qualified leads, introduce new products, and increase your visibility in the rapidly growing Marketing universe.

Attendees are looking for these products and services:

• Advertising & PR Services
• Media related products and services
• Campaign Management Systems
• Creative Services
• Database Analytics
• Database Management Systems/Services
• Direct Mail Products/Services
• EMM/Marketing Software
• E-Mail Management Products/Services
• Lead Management Systems/Services
• Lists & Related Services
• Market Research
• Print/Digital Print Services
• Sales Force Automation Software
• Search Marketing & Related Services
• Teleservices
• Web Analytics & Content Management
• Web Marketing Products/Services
• Webcasting Services

Exhibit Hall Hours:

Wednesday, May 21st, 2008

Exhibit Hall Set-Up 12:00 P.M. – 5:00 P.M.

Ø Opening Reception in the Exhibit Hall 6:00 P.M. – 8:00 P.M.

Thursday, May 22nd, 2008

Ø Exhibit Hall Open 8:00 A.M. – 6:00 P.M.

Ø Coffee Break in the Exhibit Hall 09:45 A.M. – 10:00 A.M.

Ø Coffee Break in the Exhibit Hall 2:30 P.M. – 2:45 P.M.

Ø Networking Reception in the Exhibit Hall 4:45 P.M. – 6:15 P.M.

Friday, May 23rd, 2008

Ø Exhibit Hall Open 8:00 A.M. – 6:00 P.M.

Ø Coffee Break in the Exhibit Hall 09:45 A.M. – 10:00 A.M.

Ø Coffee Break in the Exhibit Hall 2:30 P.M. – 2:45 P.M.

Ø Networking Reception in the Exhibit Hall 4:00 P.M. – 6:00 P.M

Ø Dismantle and removal of all exhibitions etc – 6:00 pm – 10:00pm

· Schedule subject to change. The final schedule will be available during set-up hours.

RESERVE YOUR SPACE TODAY FOR

THE 2008 CARIBBEAN POWER MARKETING CONFERENCE & EXHIBITION

Two (2) day Exhibit Fees US$:

Before March 31st 2008 - $895 per tabletop

As of April 2^nd 2008 - $995 per tabletop

Included in your exhibit fee, you will receive:

Ø A tabletop space with 6-foot draped table

Ø Pipe and drapes two sides only

Ø 1 full conference registration per tabletop

Ø A company listing and description in the Conference Program

Ø Access to Conference Pre- and Post-Show Attendee List

Two (2) support staff (restricted to exhibition area)

Cancellation Policy

Cancellations received by April 2nd, 2008 will receive a full refund. After this date no refunds will be issued. Substitutions may be made at any time and without charge, but replacements are also subject to the qualification requirements. All substitutions and cancellations must be submitted in writing to AMK Communications Limited, Suite #3, 27 Manning’s Hill Road Kingston 8 Jamaica.

Corporate purchase orders are not accepted. AMK reserves the right to provide qualified substitute speakers in the event of emergency, illness or other like event. If for any reason AMK has to cancel a workshop or session, the attendee is still responsible for the full amount of their registration fee. AMK will make every attempt to immediately notify registrants of any changes or cancellations. Space in conference sessions is on a first-come, first-served basis. AMK reserves the right to close registration for sessions if necessary.

Background and Introduction

The 2008 Caribbean Power Marketing Conference is the premier and largest gathering of senior marketing executives, industry professionals and leading academics in the region.

A multifaceted forum, the conference seeks to provide a premier and unique networking opportunity bringing together regional and international business professionals and academics from Marketing, Advertising, Communications, Public Relations and Sales Management.

With an overall objective of establishing an annual medium for exchanging ideas, thoughts, strategies and the techniques required to successfully operate within a dynamic global village, the conference promises to provide valuable insight and discussion opportunities for all participants.

The 2008 Caribbean Power Marketing Conference culminates with the inaugural “Grande” Caribbean Peer Awards Gala, recognizing and awarding professionals for outstanding achievements within the field of Marketing.

Conference Goals

The following core Goals have been established for this inaugural event:

• To provide an annual forum that brings together marketing professionals from around the world for the exchange of ideas, thoughts, and strategies

• To provide a platform to highlight the expertise within the Marketing communities.

• To establish benchmarks for excellence within our regional marketing community and to increase the level of local and regional competitiveness.

• To provide opportunities for networking and facilitating potential business creation and development.

• To establish a professional marketing fraternity within our regional markets through The Caribbean Association of Marketing Professionals - CAMP.

Conference Sustainability.

As continual development occurs within our global environment, we foresee this inaugural project being the first in a series of its kind, taking place annually. And, as depicted by the conference title, each Caribbean country will be targeted to host future Caribbean Power Marketing Conferences.

Conference Format.

The 2008 Caribbean Power Marketing Conference will be staged over a period of three (3) days in May 2008. The conference will be structured around individual presentations, panel discussions and workshops all delivered by renowned marketing professionals, academics and pioneers within the industry.

Other facets to The 2008 Caribbean Power Marketing Conference include business appointments, pitch sessions and social functions to promote networking opportunities amongst participants

Proposed presentation areas

The proposed presentations will seek to explore the growth of regional and multi-national brands within our domestic markets; the opening of borders which has facilitated an increase in regional movement and trade; and the level, extent and intensity of competitiveness within these regional and global markets.

Sessions at this year’s conference will feature professionals and leading scholars and promise to provide valuable insight and discussion opportunities for all participants.

Join us in May for one of the region’s largest annual gatherings of marketing professionals and academics, featuring the latest networking opportunities, special interest group sessions, a variety of competitive paper sessions and academic placement.

Please note that participants will be required to make their own reservations and payment for accommodation. Special all inclusive packages and prices have been negotiated with the hotel, and participants should indicate that they will be attending the conference in order to secure this concession.

Exclusive Sponsorship Opportunities

Here’s your exclusive opportunity to align your Brand with the region’s largest annual gathering of senior marketing professionals and academics over the next six months and at least four weeks post event.

Other benefits include but are not limited to:

The latest networking opportunities, special interest group sessions and a variety of interactive sessions.

Your Brand will also have an opportunity to expand its reach through the power of multimedia promotions to over 1 million potential customers.

Through this unique and exciting event, here’s your opportunity to strengthen and develop your Brand’s relationship with a target market of high disposable income professionals.

Conference Sponsorship Opportunities (US$)

Diamond Sponsorship: $10,000

Ø Premium position and size in all advertising and promotion material

Ø Presentation at opening ceremony by senior company executive (21/05/08)

Ø Co host of opening cocktail reception (21/05/08)

Ø Sponsorship of one lunch period (22 or 23 / 05/08)

Ø Six (6) Full Conference registrations

Ø One (1) VIP Reserved Corporate Table (seats 8) at The Peer Awards Presentations (24/05/08)

Ø Two (2) Exhibition Table Top Packages

Ø Acknowledgement and logo on conference Web site

Ø Company brand name and logo included on our “Thank You Sponsors” sign in the Registration Area

Ø Company brand name and logo on all sponsored event signage

Ø Acknowledgement in the Conference Directory

Ø Opportunity to place marketing material in general session room

Platinum Sponsorship: $7,500

Ø Positioned in all advertising and promotion material

Ø Four (4) Full Conference registrations

Ø Four (4) VIP Peer Awards Dinner Tickets

Ø Sponsorship of one (1) conference coffee break

Ø One (1) Exhibition Table Top Package

Ø Acknowledgement and logo on conference Web site

Ø Opportunity to place marketing material in general session room

Ø Company brand name and logo included on our “Thank You Sponsors” sign in the Registration Area

Ø Company name and logo on sponsored event signage

Ø Acknowledgement in the Conference Directory

Gold Level Sponsorship: $5,000

Ø Positioned in all print advertising and promotion material

Ø Two (2) full conference registrations

Ø Two (2) VIP Peer Awards Dinner Ticket

Ø Sponsorship of one coffee break

Ø One (1) Exhibition Table Top Package

Ø Logo on conference web site

Ø Company brand name and logo included on our “Thank You Sponsors” sign in the Registration Area

Ø Company brand name and logo on sponsored event signage

Ø Acknowledgement in the Conference Directory

Silver Level Sponsorship: $4,000

Ø Positioned in all print advertising and promotion material

Ø One (1) full conference registration

Ø One (1) VIP Peer Awards Dinner Ticket

Ø Logo on Conference Web site

Ø One (1) Exhibition Table Top Package

Ø Company brand name and logo included on our “Thank You Sponsors” sign in the Registration Area

Ø Company brand name and logo on sponsored event signage

Ø Acknowledgement in the Conference Directory

Bronze Level Sponsorship: $3,000

Ø Positioned in all print advertising and promotion material

Ø One (1) conference registration

Ø One (1) Peer Awards Dinner Ticket

Ø Logo on Conference Web site

Ø Company brand name and logo included on our “Thank You Sponsors” sign in the Registration Area

Ø Company brand name and logo on sponsored event signage

Acknowledgement in the Conference Directory